That PDF tells them all about the process, and also, that there will be a fee associated with it. Over the years, we have generated significant annual additional revenue from the subjects we photographed, which is just one of the many reasons why keeping your rights is of critical value to solid business practices. Over at A Photo Editor, Rob Haggart has a great article titled Real World Estimates – Publicity Pricing and the Value of Subject Follow-Up, which addresses a number of other points that often come up with clients and subjects.
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