PETA, Michelle Obama, and Rights of Publicity

When does "saluting" women in an ad become an endorsement? When the anti-war groups used an image of Gen. Petraeus in their ad (here) being critical, was that fair to do without his permission? How about an and that is positive, saying "Fur-Free and Fabulous!" and directing people to the PETA website to "Read all about it"? It doesn't come across, per se, as an endorsement, however, it seems to come very close to crossing a line - but did it cross the line? ExtraTV reports here that the White House is upset about this.

Here's the ad:


PETA's President, Ingrid Newkirk is quoted as acknowledging they didn't get permission because they knew it couldn't be done, however said "the fact is that Michelle Obama has issued a statement indicating that she doesn't wear fur, and the world should know that in PETA's eyds, that makes her pretty fabulous."

What do you think?

(Comments, after the Jump)

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